That is, TV ads work if you buy enough of them.  Mike Bloomberg spent $60MM of his own cash using traditional media tools to beat Freddy Ferrer who could only gather together $7MM in the NYC mayorial race.  Seth Godin reminds us/you it is "worth noting that you don’t have $60,000,000." 

Seth’s post, Of course TV ads work, reminds us that most brands, products and candidates "are Freddy, not Mike."  As a result, "your seven million dollars isn’t going to help a bit if you spend it on a medium that rewards the market leader."  He concludes, "if you’re Freddy (not Mike) and you want to grow, time to make a remarkable product and market it in a new way."